Structuralism is the study of the hidden rules that govern a structure.
Levi-Strauss thought that the human mind could be investigated by studying the fundamental structure underlying myths and fables from around the world (which he saw as one unitary system). He developed the idea of the ‘binary opposition’ – that the system of myths and fables was ruled by a structure of opposing terms, e.g. hot-cold, male-female, culture-nature, raw-cooked.
Many writers have analysed media products using the idea of the binary opposition, but seeing the overall system as ‘ideology’ rather than ‘human consciousness’.
Levi-Strauss thought that the human mind could be investigated by studying the fundamental structure underlying myths and fables from around the world (which he saw as one unitary system). He developed the idea of the ‘binary opposition’ – that the system of myths and fables was ruled by a structure of opposing terms, e.g. hot-cold, male-female, culture-nature, raw-cooked.
Many writers have analysed media products using the idea of the binary opposition, but seeing the overall system as ‘ideology’ rather than ‘human consciousness’.
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